Giving the outside world a sneak peek into the small business operations, what the they believe in and what the company’s specialty or focus is what corporate videos is all about. If they are able to convey this message to the viewers in an interesting way, they can be sure that new business will come from doing so. To promote the positive points of the company is what the goal of the video is. During the initial stages right after the company has been launched, they normally have a press release when they officially tell the world they have arrived. During the meeting, the videos can be used to show the clients what is in store for them if they sign a business deal with the company. To make a company’s corporate video effective and have a maximum reach, seeking a public relations company or an ad agency really would help and would be also best. They will bring in their creative expertise, gather information from the company and create a video that will grab the attention of the viewer and help them take back a few words or images that caught their eye.